Working with Components

Components are the building blocks of campaigns in Tango.ad. They allow you to add content and interactive elements such as text, images, buttons, forms, coupon codes, and countdowns to your campaign.

Using the Design Editor, you can add components to your campaign, arrange them within rows, and customize their appearance and behavior.

For an overview of the Design Editor, see Design Editor Overview

Components Panel

The Components Panel is located on the left side of the Design Editor.

The Content tab contains the components that you can add to your campaign.

Available components shown in the editor include:

Image – Add an image to your campaign.
Form Field – Add a form field for collecting visitor information.
Email Input – Add an email input field for collecting email addresses.
Counter – Add a countdown or counter element.
Text – Add headings, descriptions, labels, or other text.
Close Button – Allow visitors to close the popup.
Button – Add a clickable call-to-action button.
Dismiss – Add a dismiss option for the campaign.
Coupon Code – Display a promotional or discount code.
Spacer – Add empty space between elements.
HTML – Add custom HTML content to the campaign.

For more information about individual components, see Working with Content Blocks.

Rows

The Rows tab allows you to manage the structure of your campaign layout.

Rows provide the areas where content components can be placed. You can use multiple rows to organize different sections of your popup or campaign.

For example, you can create separate areas for:

A promotional image
A headline and description
An email form
A call-to-action button
A coupon code

For more information, see Managing Rows and Layout.

For more information about arranging and styling campaign layouts, see Layout & Styling.

Adding a Component

To add a component to your campaign:

Open the Content tab in the left panel.
Find the component you want to use.
Drag the component onto the campaign canvas.
Drop it into the appropriate row or content area.
Configure the component settings in the right panel.

The available settings depend on the component you select.

Working with Components on the Canvas

The center of the Design Editor is the campaign canvas. This is where you arrange the components that make up your campaign.

After adding a component, select it on the canvas to access its available settings.

Depending on the selected component, the right-side settings panel may allow you to customize options such as:

Content
Size
Position
Typography
Colors
Borders
Spacing
Actions
Visibility

The available settings depend on the type of component you select.

For more information about styling elements, see Typography and Text Styling and Background and Visual Styling

The right panel provides settings for the selected campaign step.

When the popup or step itself is selected, the editor can display settings such as:

Popup
Sticker
Background
Visibility
Display popup
Desktop
Mobile
Delay
Borders
Radius
Width
Style
Color
Drop Shadow

For example, the Display popup settings allow you to control whether the popup is displayed on desktop and mobile devices. You can also configure a display delay.

For additional information, see Popup Design Settings.

For additional campaign-level configuration, see Campaign Settings.

When the campaign step is selected, the right panel provides three main configuration areas:

Use the Popup tab to configure the appearance and behavior of the popup.

Available settings may include:

Display popup
Desktop visibility
Mobile visibility
Delay
Border radius
Border width
Border style
Border color
Drop shadow

Sticker

The Sticker tab contains settings for the campaign sticker when a sticker is used.

Stickers can provide an alternative way for visitors to reopen or interact with a campaign.

For more information, see Working with Stickers.

Background

The Background tab allows you to configure the background appearance of the selected campaign area.

For more information, see Background and Visual Styling.

Navigation: Popup, Sticker, and Background Settings

Display Settings

The Visibility section allows you to control where and when the selected popup is displayed.

The editor shown in the screenshot includes:

Display popup
Desktop
Mobile
Delay (sec)

For example, you can enable the popup for desktop and mobile visitors and specify a delay such as 8 seconds.

Use these settings together with your workflow configuration to control when visitors see the campaign.

For more advanced targeting and timing, see Triggers and Conditions and Actions.

Using the Content Components

Image

The Image component allows you to add visual content to your campaign.

Use images for:

Product promotions
Brand visuals
Promotional banners
Product recommendations

For detailed image settings, see Image Content Properties.

Form Field

The Form Field component allows you to add an input field to a campaign form.

Use form fields when you need to collect information from visitors.

For more information, see Form Field Content Properties.

Email Input

The Email Input component allows visitors to enter their email address.

It is commonly used for:

Newsletter signups
Lead generation
Promotional offers
Email collection campaigns

For detailed settings, see Email Input Settings and Email Input Content Properties.

For a complete email collection example, see Grow Your Email List.

Counter

The Counter component can be used to display a countdown or time-based element.

It can help create urgency for limited-time promotions or offers.

For more information, see Counter Properties.

Text

The Text component allows you to add written content to your campaign.

You can use it for:

Headlines
Descriptions
Promotional messages
Labels
Instructions

Keep text concise and focused on the main campaign goal.

For more information, see Text Content Properties and Typography and Text Styling.

Close Button

The Close Button allows visitors to dismiss the popup.

Use it to provide visitors with a clear way to close the campaign.

For more information, see Close Button Content Properties.

Button

The Button component allows you to add a clickable call-to-action.

Buttons can be used to encourage visitors to:

Visit a product page
Claim an offer
Continue to another step
Perform another configured campaign action

For more information, see Button Content Properties and Configuring Element Actions.

Dismiss

The Dismiss component provides visitors with an option to dismiss the campaign without using the main close button.

It can be useful when you want to provide a text-based dismissal option.

For more information, see Dismiss Content Properties.

Coupon Code

The Coupon Code component allows you to display a promotional code within your campaign.

Use it for:

Discount offers
Promotional campaigns
Special customer incentives

For more information, see Coupon Code Content Properties and Coupons Overview.

Spacer

The Spacer component adds empty space between other elements.

Use spacers to improve the visual separation between components and create a cleaner layout.

For more information, see Spacer Properties.

HTML

The HTML component allows you to add custom HTML content to your campaign.

You can use it when you need to add content that is not available through the standard components.

For more information, see HTML Content Properties

Advanced Mode

The Design Editor includes an Advanced mode option in the lower-left area of the editor.

Enable Advanced mode when you need access to additional editing and configuration options.

For more information about advanced layout and styling options, see Managing Rows and Layout.

Design with AI

The Design with AI button is available below the Components panel.

Use this feature to generate campaign designs with AI instead of building the entire layout manually.

AI-generated designs can then be reviewed and customized in the Design Editor.

For more information, see Design with AI and AI Design.

Working with Multiple Steps

The bottom of the Design Editor displays the campaign steps.

In the example shown, the campaign contains:

Step 1
Step 2
Add step

Each step can contain its own campaign content and configuration.

To add another step:

Click + Add step.
Configure the new step.
Add the required components.
Customize the step's appearance and behavior.

Multiple steps are useful for creating multi-stage experiences such as surveys, progressive offers, and customer journeys.

For more information, see Configuring Campaign Steps.

Zooming the Canvas

The Zoom controls are available in the lower-left corner of the Design Editor.

You can:

Click − to zoom out.
Click + to zoom in.
Use the displayed percentage to see the current zoom level.

Zooming helps you work comfortably with larger or more detailed campaign designs.

Preview and Save

The top-right toolbar includes controls for previewing and saving your campaign.

Use Preview mode to review how the campaign will appear before publishing.

Click Save Campaign to save your changes.

For more information, see Saving and Publishing a Campaign.

Best Practices

To create effective campaigns:

Keep the layout simple and focused.
Use only the components needed to achieve your campaign goal.
Organize content into clear rows.
Maintain consistent spacing between components.
Use high-quality images.
Keep calls to action clear and easy to find.
Check both desktop and mobile visibility settings.
Preview the campaign before publishing.
Test interactive components such as buttons, forms, and coupon codes.

Tips

Start with the most important content and add supporting components afterward.
Use Rows to organize different sections of your campaign.
Use Spacer components to create consistent visual separation.
Use Design with AI when you want to quickly generate a starting layout.
Enable Advanced mode when additional configuration options are needed.
Use multiple steps when creating more complex customer journeys.
Use the HTML component when custom HTML content is required.

Frequently Asked Questions

What components can I add to a campaign?

The Design Editor includes components such as Image, Form Field, Email Input, Counter, Text, Close Button, Button, Dismiss, Coupon Code, Spacer, and HTML.

Can I use multiple components in one campaign?

Yes. You can add multiple components and arrange them within rows to create the desired layout.

Can I create multiple campaign steps?

Yes. Click + Add step at the bottom of the Design Editor to create additional steps. For more information, see Configuring Campaign Steps.

Can I generate a design using AI?

Yes. Click Design with AI to use AI to generate a campaign design. You can then customize the generated design in the editor. See Design with AI for more information.

Yes. Popup settings include Desktop and Mobile visibility options.

Can I add custom HTML to my campaign?

Yes. Use the HTML component to add custom HTML content to your campaign. See HTML Content Properties for more information.