Campaigns Overview

The Campaigns page gives you an overview of your Tango.ad campaigns. From here, you can create campaigns, monitor their status and performance, search and filter campaigns, and manage individual campaigns.

If you're new to campaigns, start with Campaign Types Overview for Building AI Campaigns to learn about the different campaign types available in Tango.ad.

Campaign Dashboard

At the top of the Campaigns page, you can see key information about your campaigns.

The dashboard includes:

Unique Visitors — Number of visitors who saw a campaign.
Conversions — Number of visitors who completed the campaign goal.
Emails Collected — Number of email addresses collected through campaigns.

A status message also shows whether you currently have campaigns running on your website.

Create a Campaign

Click Create Campaign in the top-right corner to create a new campaign.

You can create a campaign using the available campaign creation options and then configure its design and workflow.

You can create a campaign using AI or build one manually. See Create a Campaign with AI or Create a Campaign Manually for step-by-step instructions.

How Campaigns Work

The Campaigns page provides a quick overview of the three main steps involved in creating and running a campaign:

Design it — Open the Design Editor to customize how your campaign looks.
Set the workflow — Choose who sees the campaign, when it appears, and what happens after visitors interact with it.
Start it — Start the campaign to make it live on your website.

Your Campaigns

The Your campaigns section displays your existing campaigns.

Each campaign row can show:

Campaign name
Campaign ID
Running or stopped status
Number of conversions
Available campaign actions

You can use the tabs at the top of the section to quickly switch between:

All — Shows all campaigns.
Live — Shows currently running campaigns.
Stopped — Shows campaigns that are not running.

View Campaign Information

Click the arrow next to a campaign to expand the campaign row and view additional information.

The expanded view can include the following:

Design status — Shows whether the campaign design is ready.
Runs on — Shows the domain where the campaign runs.
Reach — Number of visitors reached by the campaign.
Conversions — Number of visitors who completed the campaign goal.
Rate — Conversion rate for the campaign.
Emails — Number of emails collected by the campaign.
Revenue — Revenue attributed to the campaign.
A/B Test — Allows you to add an A/B test to the campaign.

Campaign Data

Campaign performance statistics appear once the campaign is live and collecting data.

Before the campaign starts collecting data, the metrics may display as — .

For more information about measuring campaign performance, see Analytics Overview.

Add an A/B Test

You can click Add A/B Test from the expanded campaign view to set up an A/B test for the campaign.

A/B testing allows you to compare different campaign versions and evaluate which version performs better.

Search and Filter Campaigns

Use the controls above the campaign list to find specific campaigns.

Search Campaigns

Enter a campaign name or other relevant text in the Search campaigns field.

Campaign Status

Use the Show dropdown to filter campaigns by status:

All campaigns
Running campaigns
Stopped campaigns

Date Range

Use the date filter to limit the campaigns displayed by date.

Available options include:

This month
Last month
Last 3 months

Domain

Use the Domain dropdown to filter campaigns by domain.

The dropdown lists the domains available in your workspace. You can also select Manage domains to manage your connected domains.

For more information about managing the websites connected to your workspace, see Manage Domains

Sort Campaigns

Use the Sort dropdown to change the order of your campaigns.

Available sorting options include:

ID Ascending
ID Descending
Title Ascending
Title Descending
Last Modified Ascending
Last Modified Descending

Manage a Campaign

Each campaign has action buttons that allow you to manage it directly from the campaign list.

Depending on the campaign status, you can:

Start a stopped campaign.
Stop a running campaign.
Open the Design Editor.
Open the Workflow Editor.
View campaign Details.
Rename the campaign.
Copy the campaign.
Change domain.
Copy to another account.
Delete the campaign.

For more information about the information available for an individual campaign, see Campaign Details.

Click the three-dot menu on a campaign to access additional actions.

The menu includes:

Detail

Opens the campaign details.

Design

Opens the campaign in the Design Editor, where you can edit its appearance and content.

Workflow

Opens the Workflow Editor, where you can configure triggers, conditions, and actions.

Rename

Changes the campaign name.

Copy

Creates a copy of the campaign.

Change Domain

Moves or assigns the campaign to another available domain.

Copy to Another Account

Copies the campaign to another account when available.

Delete

Permanently deletes the campaign.

Start or Stop a Campaign

You can control whether a campaign is running directly from the campaign list.

Start a Campaign

For a stopped campaign, click Start to make the campaign live.

Stop a Campaign

For a running campaign, click Stop to stop it from running on your website.

Campaign Details

Click Detail from the campaign actions menu to view more information about a campaign.

The Design and Workflow options provide direct access to the areas where you can update the campaign's appearance and behavior.

If you need to update the campaign's design, see Design Editor Overview. For campaign behavior and automation, see Workflow Editor Overview.

If your workspace contains many campaigns, the campaign list is divided into multiple pages.

Use the page numbers or Previous and Next buttons at the bottom of the campaign list to navigate between pages.

Expert Settings

The Expert Settings section provides access to additional campaign-related features.

Use Coupons to create discount pools and embed coupon codes into popup campaigns.

Learn more about managing discount codes in Coupons Overview.

Insights & Management

This section provides access to:

Analytics — View campaign performance and engagement data. See Analytics Overview.
AI Settings — Configure AI-powered traits, scoring, and related settings. See AI Dashboards Overview.
Meta Fields — Configure custom fields for campaign targeting and analytics. See Meta Fields Overview.

Billing & Credits

View and manage your subscription, API events, and Tango Credits.

For more information, see Billing Overview.

Once you understand the Campaigns page, you can: