AI Dashboards Overview

The AI Dashboards section allows you to configure the AI features that power personalization, customer intelligence, and campaign optimization in Tango.ad.

These tools help the platform better understand visitor behavior, calculate engagement scores, improve audience targeting, and measure campaign performance.

To access AI Dashboards, navigate to AI Dashboards from the left navigation menu.

Available AI Dashboards

The AI Dashboards page provides access to several configuration modules. Each module focuses on a different aspect of AI-powered analytics and personalization.

Traits Mapping

Configure how customer attributes and events are translated into AI-readable traits.

AI Dashboards: Traits Mapping helps the AI understand visitor behavior by mapping events, products, categories, brands, or custom values into standardized customer traits used for personalization.

Click Configure to manage your trait mappings.

Scoring Models

Configure how visitor interests and engagement scores are calculated.

AI Dashboards: Scoring Models allows you to define:

Brand boosters
Category multipliers
Shopping insights
Metadata tags

These settings influence how the AI prioritizes products, brands, and visitor interests.

Click Configure to edit your scoring model.

Advanced AI Settings

Fine-tune how the AI evaluates visitor actions throughout the customer journey.

AI Dashboards: Advanced AI Settings allows you to configure:

Action scores
Funnel stage weights
Visitor engagement scoring
Customer journey importance

These settings help improve audience segmentation and recommendation accuracy.

Click Configure to customize the scoring behavior.

Datalake Settings

Connect Tango.ad to the Samba Datalake to access historical customer and order data.

AI Dashboards: Datalake Settings explains how to configure your Datalake connection.

Connecting your Datalake enables the AI to use richer customer information when generating recommendations and audience insights.

Click Configure to set up your Datalake connection.

Attribution Settings

Configure how revenue and conversions are attributed to your campaigns.

AI Dashboards: Attribution Settings determines how Tango.ad measures campaign performance and assigns revenue to visitor interactions.

These settings help ensure your analytics accurately reflect the impact of your marketing campaigns.

Click Configure to manage attribution rules.

Why Use AI Dashboards?

Properly configuring the AI Dashboards helps you:

Improve audience segmentation.
Deliver more personalized campaign experiences.
Increase the accuracy of AI recommendations.
Optimize visitor scoring and engagement models.
Better understand customer behavior.
Measure campaign impact more accurately.

For a broader introduction to AI-powered insights in Tango.ad, see AI Dashboards Overview.

Best Practices

Configure Traits Mapping before launching AI-powered campaigns.
Review Scoring Models periodically as your product catalog or business priorities change.
Adjust Advanced AI Settings only if you understand how scoring affects personalization.
Keep your Datalake Settings updated to provide the AI with the most complete customer data.
Regularly review Attribution Settings to ensure campaign performance is measured according to your business goals.