Meta Fields Overview

Meta Fields let you create custom data fields to store and track additional information about your visitors. These fields can be used throughout Tango.ad for personalization, audience segmentation, workflows, and reporting.

Each meta field includes a unique key, an optional description, and a usage count to help you manage your custom data.

Access Meta Fields

To open Meta Fields:

Go to Advanced → Meta Fields.
Select the Meta Fields tab.

The page displays all available meta fields in your workspace.

Meta Fields List

The Meta Fields table includes:

Label – The display name of the meta field.
Key – The unique identifier used internally.
Description – An optional explanation of the field's purpose.
Usage – Shows how many times the field is used.
Actions – Opens the options menu to manage the field.

Search Meta Fields

Use the Usage dropdown to sort meta fields based on how frequently they are used.

Sort Meta Fields

Use the Usage dropdown to sort meta fields based on how frequently they are used.

Available Actions

From the Meta Fields page, you can:

Create a new meta field.
Edit existing meta fields.
Delete unused meta fields.
Manage field rules from the Rules tab.

For detailed instructions, see the related articles below.