Analytics Overview
The Analytics section provides reports that help you measure campaign performance across your workspace. Use these reports to monitor visitor behavior, campaign effectiveness, conversions, and business impact.
Analytics helps you understand how visitors interact with your website so you can evaluate campaigns and identify opportunities to improve marketing performance.
Access Analytics
To open Analytics:
- In the left navigation menu, select Analytics.
- Browse the available reports.
- Open the Action menu for the report you want to view.
- Select View.
Analytics Dashboard
The Analytics page provides a list of available reports.
Search Reports
Use the Search reports field to find a report by name.
Reports List
The reports table displays the following information:
| Column | Description |
|---|---|
| Report Name | The name of the analytics report. |
| Description | A brief explanation of what the report measures. |
| Last Updated | Shows when the report was last refreshed. |
| Action | Provides access to report actions. |
Available Reports
Depending on your workspace configuration, you may see reports such as:
Revenue Uplift
Measures the impact of Tango.ad campaigns by comparing revenue generated by campaign-exposed visitors with the control group.
See Analytics: Revenue Uplift for more information.
Billing
Displays tracked events used for usage calculations and billing.
This report helps you understand how tracked events contribute to your subscription usage.
See Analytics: Billing for more information.
Cart Analysis
Provides insights into abandoned shopping carts and lost revenue opportunities.
Metrics include:
- Abandoned carts
- Lost revenue
- Product categories left in carts
- Cart recovery performance
See Analytics: Cart Analysis for more information.
Create a New Report
Before publishing this section, verify whether custom report creation is available in the current Tango.ad interface and which users can access it.
If the feature is available, document the verified steps for creating a report, including the required settings, available metrics and filters, and how to save it.
For additional revenue analysis, see Analytics: Revenue Uplift.
Viewing a Report
To open a report:
- Locate the desired report.
- Click the ⋮ (More) menu in the Action column.
- Select View.
The report dashboard opens, allowing you to explore its available charts, metrics, filters, and performance data.
Analytics Best Practices
- Review analytics regularly to monitor campaign performance.
- Compare reports across date ranges to identify trends.
- Monitor cart abandonment and conversion data to identify optimization opportunities.
- Use Revenue Uplift to evaluate the business impact of your campaigns.
- Review AI Dashboards: Attribution Settings to understand how revenue and abandoned carts are attributed to campaigns.