Campaign Types Overview for Building AI Campaigns

When creating a campaign with the AI Campaign Builder, you'll need to select a Campaign Type. Each campaign type is designed for a specific marketing objective and includes its own configuration options to help the AI generate a campaign that aligns with your goals.

Depending on the selected campaign type, you may be able to configure promotional offers, banner actions, design references, product images, custom AI prompts, and other campaign-specific settings.

This article explains the available AI campaign types and their configurable options.

Available Campaign Types

The AI Campaign Builder currently supports the following campaign types:

Email Acquisition
Exit Intent
Image Banner

Each campaign type includes different settings that help the AI generate the most appropriate campaign for your marketing objective.

Email Acquisition

The Email Acquisition campaign type is designed to collect email addresses from your website visitors. It is ideal for growing your subscriber list, promoting newsletters, and generating new leads.

Coupon Gift for Subscribers

Choose whether visitors should receive a coupon after subscribing.

Available options:

Offer a Discount

Include a coupon or promotional discount in the popup to encourage visitors to subscribe.

Common use cases include:

First purchase discounts
Subscriber-only promotions
Welcome offers

No Coupon

Create a standard email signup popup without offering a discount.

This option is recommended for:

Newsletter signups
Content subscriptions
General lead generation

AI Image Inputs (Optional)

You can provide optional assets to help the AI generate a campaign that better matches your brand.

Product Image

Upload a product image to feature in the generated campaign.

This is useful for:

Product launches
Featured products
Seasonal promotions

Design Reference

Upload an image that represents your preferred design style.

The AI uses this image as inspiration for:

Layout
Colors
Typography
Overall visual appearance

Custom Prompt

Provide additional instructions for the AI.

Example prompts:

Use a modern minimalist design.
Create a playful summer theme.
Use bold typography.
Focus on luxury branding.
Include a strong call-to-action.

The more specific your prompt, the more closely the generated campaign will match your expectations.

Style the Sticker

If your campaign includes a sticker trigger, choose how it should appear.

Available options:

Yes, style to match the popup – The AI generates a sticker that matches the popup's design.
No, skip sticker – No sticker trigger is included.

Exit Intent

The Exit Intent campaign type helps reduce visitor abandonment by displaying a targeted message when a visitor is about to leave your website.

It is commonly used for:

Recovering abandoned carts
Offering last-minute discounts
Encouraging visitors to continue browsing

Visitor Retention Strategy

Choose how the AI should encourage visitors to stay.