Create a Campaign with AI

Tango.ad's AI Campaign Builder helps you create personalized marketing campaigns by simply describing what you want to achieve. Instead of building a campaign from scratch, you provide your campaign goal, select a domain and campaign type, and the AI generates a campaign based on your requirements.

This feature helps you create campaigns faster while following marketing best practices.

Before You Begin

Before creating an AI-generated campaign, make sure you have:

A workspace with at least one configured domain.
The Tango.ad tracking script installed on your website.
A clear campaign objective (such as collecting emails, promoting products, or increasing sales).

Step 1: Open the AI Campaign Builder

Navigate to Campaigns.
Click Create Campaign.
The AI Campaign Builder window will open.

Step 2: Enter a Campaign Name

In the Campaign name field, enter a descriptive name for your campaign.

Example:

Summer Sale Popup
Newsletter Signup
Welcome Discount
Flash Sale Banner

Using descriptive names makes campaigns easier to identify later.

Step 3: Select a Domain

Choose the website where the campaign will be displayed.

Click the Domain dropdown.
Select one of your configured domains.

The selected domain determines where the campaign will be published.

Step 4: Describe Your Campaign

In the large text box, describe the campaign you want the AI to create.

Include details such as:

Your campaign goal.
The target audience.
The offer or promotion.
The desired call-to-action.
Any design preferences.

Example prompt:

Create an email signup popup for first-time visitors offering 10% off their first purchase. Include a clear headline, a short description, an email field, and a Get My Discount button.

The more specific your description, the better the AI-generated campaign will match your requirements.

Step 5: Choose a Campaign Type

Select the type of campaign you want to create.

Available options may include:

Email Acquisition
Exit Intent
Image Banner

Choose the campaign type that best fits your marketing objective.

💡 Learn More: Each campaign type includes its own configuration options and AI settings. To learn about the available options for each campaign type, see Campaign Types Overview.

Step 6: Select a Brand Kit

If multiple Brand Kits are available, choose the one you want the AI to use.

The Brand Kit helps maintain consistent branding by applying your predefined:

Colors
Fonts
Logos
Visual style

This ensures the generated campaign matches your brand identity.

Step 7: Build the Campaign

After completing all required fields:

Review your campaign information.
Click Build Campaign.

Tango.ad AI will generate a campaign based on the information you provided.

Depending on the complexity of your request, generation may take a few moments.

Step 8: Review and Customize

After the AI generates your campaign:

Review the generated layout.
Update the text if necessary.
Replace or upload images.
Adjust colors and typography.
Configure workflow and display conditions.
Preview the campaign on desktop and mobile devices.

You can edit any part of the campaign before publishing.

Publish Your Campaign

When you're satisfied with the campaign:

Click Publish.
Activate the campaign.
Visit your website to verify that it displays correctly.

Test the campaign on:

Desktop
Tablet
Mobile devices

Best Practices

For the best AI-generated results:

Write clear and detailed prompts.
Specify your campaign goal and target audience.
Include the offer or promotion in your description.
Select the correct campaign type.
Use a Brand Kit to maintain consistent branding.
Always review the generated campaign before publishing.

Tips

Be specific about your desired call-to-action.
Mention any important design preferences in your prompt.
If the first result isn't exactly what you want, refine your prompt and generate a new version.
Use AI as a starting point, then customize the campaign to match your brand and marketing strategy.