Analytics: Cart_analysis

The Cart Analysis report helps you understand shopping cart activity, abandoned carts, and lost revenue opportunities. It provides detailed insights into customer behavior during the checkout process, allowing you to identify products, categories, and brands with the highest abandonment rates.

Use this report to optimize your checkout experience, improve recovery campaigns, and increase conversions. For a broader view of analytics, see Analytics Overview and Cross-Campaign Analytics.

Access the Cart Analysis Report

To open the Cart Analysis report:

In the left navigation menu, click Analytics.
Locate Cart Analysis in the reports list.
Click the ⋮ (More) menu.
Select View.

The Cart Analysis dashboard will open.

For an overview of available analytics reports, see Analytics Overview.

Dashboard Overview

The dashboard contains several widgets that summarize shopping cart performance and abandonment trends.

Visitors with Open Carts

Displays the total number of visitors who currently have items in their shopping cart but have not completed their purchase.

This metric helps identify potential customers who may still convert.

Revenue Left in Cart

Shows the estimated value of products remaining in abandoned shopping carts.

Use this metric to:

Estimate potential lost revenue.
Measure the impact of cart abandonment.
Prioritize cart recovery campaigns.

For guidance on recovering abandoned carts, see Recover Abandoned Carts.

Identified Visitors

Displays the number of visitors whose shopping activity has been identified and tracked.

Identified visitors provide more detailed behavioral insights for analysis and personalization.

Abandoned Product Categories

Lists the product categories with the highest number of abandoned carts.

This report helps you identify which categories may require:

Better promotions.
Improved product pages.
Checkout optimization.
Targeted recovery campaigns.

You can also use Promote Products & Special Offers to create targeted promotional campaigns.

Most Abandoned Products

Displays the products most frequently left in shopping carts.

Use this report to:

Identify products with high abandonment rates.
Investigate pricing or checkout issues.
Create personalized reminder campaigns.

For more information about campaign creation, see Create a Campaign Manually or Create a Campaign with AI.

Top Abandoned Brands

Shows which product brands generate the highest value of abandoned carts.

This information helps prioritize marketing efforts for high-value brands and can support more targeted personalization.

For more information about AI-based personalization, see AI Dashboards Overview.

Customer Decision Time (Average in Hours)

This table shows the average time customers take to complete a purchase after adding products to their cart.

Use this report to:

Understand purchasing behavior.
Determine the best timing for cart recovery campaigns.
Optimize reminder emails and popup timing.

For an end-to-end approach to recovering abandoned carts, see Recover Abandoned Carts.

Carts by Checkout Status

This chart compares carts based on their checkout status.

Depending on your configuration, it may include:

Revenue left in cart
In checkout
Open carts

This visualization helps you monitor how customers progress through the checkout process and identify where they drop off.

You can also review AI Dashboards: Attribution Settings to understand how abandoned carts and revenue are included in attribution.

Best Practices

Monitor abandoned carts regularly to identify lost revenue opportunities.
Use the Most Abandoned Products report to build targeted recovery campaigns.
Review Customer Decision Time to schedule reminder emails and popups at the most effective time.
Track Revenue Left in Cart to measure the financial impact of cart abandonment.
Analyze Top Abandoned Brands and Product Categories to identify products that may benefit from pricing, merchandising, or checkout improvements.
Use Control Group reporting alongside Cart Analysis to evaluate whether recovery and personalization campaigns are improving overall business results.