Cross-Campaign Analytics
Cross-Campaign Analytics provides a consolidated view of performance across campaigns within a workspace. Instead of reviewing campaigns individually, you can use these reports to analyze overall trends, monitor key performance indicators, and understand campaign performance across your workspace.
For an overview of the available analytics reports, see Analytics Overview.
Access Cross-Campaign Analytics
To open Cross-Campaign Analytics:
- In the left navigation menu, click Analytics.
- Browse the available reports.
- Select the report you want to view.
The Analytics dashboard displays reports that aggregate data across campaigns in your workspace.
Available Reports
Cross-Campaign Analytics includes several reports that provide different views of campaign and visitor data.
Depending on your workspace configuration, available reports may include:
- Interests — Analyze visitor interests and browsing behavior. See Analytics: Interests.
- Billing — Monitor tracked events and conversions used for billing. See Analytics: Billing.
- Cart Analysis — Review abandoned carts, lost revenue, and checkout behavior. See Analytics: Cart Analysis.
- Control Group — Compare visitors exposed to campaigns with a control group to measure campaign impact. See Analytics: Control Group.
Each report focuses on a different aspect of visitor behavior, campaign performance, or business impact.
Analyze Overall Performance
Cross-Campaign Analytics allows you to review data across multiple campaigns and identify broader trends.
You can use the reports to analyze:
- Campaign engagement
- Conversions
- Revenue
- Visitor interests
- Product performance
- Abandoned carts
- Campaign impact compared with a control group
For individual campaign performance, see Campaigns Overview.
Filtering Data
Depending on the selected report, you may be able to filter the displayed data by:
- Date range
- Workspace
- Device type
- Visitor segment
- Traffic source
- Product category
Use filters to focus your analysis on a specific period, audience, or type of visitor.
Use Cross-Campaign Analytics
Cross-Campaign Analytics can help you:
- Monitor performance across multiple campaigns.
- Identify trends in visitor behavior.
- Compare campaign results over time.
- Review overall conversions and revenue.
- Analyze product and visitor interests.
- Identify areas for further campaign optimization.
For additional information about campaign attribution and revenue measurement, see Attribution Settings.
Best Practices
- Review analytics regularly to monitor changes in campaign performance.
- Compare consistent date ranges when analyzing trends.
- Use multiple reports together to understand visitor behavior from different perspectives.
- Review conversions, revenue, abandoned carts, and visitor interests when evaluating campaign performance.
- Use Cross-Campaign Analytics together with Campaigns Overview to review both aggregated and individual campaign data.