Quick Start Guide

Welcome to Tango.ad! This guide will help you get up and running by walking you through the essential steps to launch your first campaign.

By the end of this guide, you'll have:

Access to your Tango.ad workspace
A tracking script installed on your website
Your first campaign created
A workflow configured
Your campaign published and ready to collect data

If you're new to Tango.ad, start with Key Concepts and What is Tango.ad to learn the basics.

Before You Begin

Before creating your first campaign, make sure you have:

A Tango.ad account
Access to your workspace
Permission to edit your website (or access to someone who can)
The Tango.ad tracking script installed on your website

Open the Tango.ad sign-in page.
Enter your email address and password.
Click Sign In.

Once signed in, you'll arrive at your workspace dashboard.

Step 2: Install the Tracking Script

The Tango.ad tracking script allows the platform to collect visitor data and display campaigns on your website.

To install it:

Open Customers (Workspaces).
Select your workspace.
Copy the tracking script.
Add the script to your website before the closing </head> tag (or use your preferred tag manager).
Publish the changes.

Important: Campaigns won't appear on your website until the tracking script is installed.

Step 3: Create Your First Campaign

Navigate to Campaigns and click Create Campaign.

You can choose between:

AI Campaign

Describe what you'd like to achieve, and Tango.ad will generate a campaign for you.

Examples:

Collect newsletter subscribers
Promote a seasonal sale
Recover abandoned carts
Display a welcome offer

Manual Campaign

Build your campaign from scratch using the visual editor.

You can customize:

Images
Headlines
Text
Buttons
Forms
Coupon codes
Colors
Layout

Step 4: Customize the Design

Use the Design Editor to match your campaign with your brand.

Common customizations include:

Uploading your logo
Changing fonts and colors
Editing images
Updating button text
Adding promotional content
Adjusting spacing and layout

Preview your campaign before publishing to ensure it looks great on both desktop and mobile devices.

Step 5: Configure the Workflow

Next, decide when your campaign should appear.

Open the Workflow Editor and configure:

Trigger

Choose when the campaign starts, such as:

Page load
Exit intent
Time on page
Scroll percentage

Conditions

Optionally target specific visitors, for example:

First-time visitors
Returning visitors
Visitors on a specific page
Device type
Traffic source

Actions

Choose what happens when the workflow is triggered.

Examples include:

Show a popup
Display a sticker
End the campaign
Log an event
Call a script

Step 6: Publish the Campaign

After reviewing your settings:

Save your campaign.
Publish or activate it.
Visit your website to verify that the campaign appears as expected.

If the campaign doesn't appear, confirm that:

The tracking script is installed.
The campaign is active.
The workflow conditions are met.
You're testing on the correct website or domain.

Step 7: Monitor Performance

Once your campaign is live, use the Analytics dashboard to monitor its performance.

Track metrics such as:

Reach
Conversions
Conversion rate
Revenue impact
Email captures
Campaign performance over time

Use these insights to refine your targeting, messaging, and design for better results.

What's Next?

Now that you've launched your first campaign, explore the rest of Tango.ad to unlock more powerful features:

Quick Setup Checklist

Use this checklist to make sure you've completed the essential setup:

✅ Signed in to Tango.ad

✅ Accessed your workspace

✅ Installed the tracking script

✅ Created your first campaign

✅ Customized the campaign design

✅ Configured the workflow

✅ Published the campaign

✅ Verified it appears on your website

✅ Reviewed your campaign analytics

Congratulations! You're now ready to start engaging visitors and optimizing conversions with Tango.ad.