Key Concepts
Before you start creating campaigns in Tango.ad, it's important to understand the core concepts used throughout the platform. These concepts form the foundation of how Tango.ad organizes your websites, campaigns, visitor data, and personalization.
Workspace (Customer)
A Workspace (listed as a Customer in Tango.ad) represents a single website or application that you want to personalize.
Each workspace has its own:
- Campaigns
- Analytics
- Tracking script
- Integrations
- Settings
- Team configuration
For example, if you manage multiple websites, you can create a separate workspace for each one.
Example:
- company.com
- shop.company.com
- mobile app
Each would have its own workspace.
Tracking Script
The Tracking Script is a JavaScript snippet installed on your website.
It allows Tango.ad to:
- Detect visitors
- Display campaigns
- Track visitor behavior
- Record conversions
- Collect analytics
Without the tracking script, Tango.ad cannot display campaigns or measure performance.
Campaign
A Campaign is a personalized experience shown to visitors on your website.
Campaigns can be created:
- Manually using the Design Editor
- Automatically using AI
Campaign examples include:
- Welcome popups
- Newsletter signup forms
- Exit-intent offers
- Discount promotions
- Product recommendations
- Coupon campaigns
Each campaign has its own design, workflow, and analytics.
Design Editor
The Design Editor is where you build and customize your campaign.
Using the editor, you can add and edit elements such as:
- Text
- Images
- Buttons
- Forms
- Coupon codes
- Countdown timers
- Layouts
- Colors
- Typography
No coding is required.
Workflow
A Workflow determines when, where, and to whom a campaign is displayed.
A workflow is made up of:
- Triggers – when a campaign starts
- Conditions – who should see it
- Actions – what happens next
Example:
If a visitor stays on a product page for 20 seconds, display a 10% discount popup.
Trigger
A Trigger starts a workflow.
Common triggers include:
- Page load
- Time on page
- Scroll percentage
- Exit intent
- Custom events
Triggers determine the exact moment a campaign becomes eligible to appear.
Condition
A Condition filters which visitors qualify for a campaign.
Examples include:
- First-time visitors
- Returning visitors
- Specific URL
- Device type
- Country
- Traffic source
- Visitor behavior
Conditions help ensure campaigns are shown to the right audience.
Action
An Action defines what happens after a trigger and conditions are met.
Examples:
- Display a popup
- Show a sticker
- Finish a campaign
- Log an event
- Execute a script
A workflow can contain one or multiple actions.
Visitor
A Visitor is anyone who accesses your website after the Tango.ad tracking script has been installed.
Visitor interactions are used to:
- Personalize campaigns
- Measure engagement
- Build analytics
- Trigger workflows
Conversion
A Conversion is a successful completion of a campaign goal.
Examples include:
- Email subscription
- Coupon redemption
- Form submission
- Button click
- Purchase
- Custom event
Conversions are tracked automatically and appear in your analytics.
Reach
Reach represents the number of visitors who were shown a campaign.
This metric helps you understand how many users your campaign has reached.
Analytics
The Analytics section provides insights into campaign performance.
Depending on your setup, you can monitor:
- Visitors
- Reach
- Conversions
- Conversion rate
- Emails collected
- Revenue
- Campaign performance
- Trends over time
Analytics help you measure results and optimize future campaigns.
AI Campaigns
AI Campaigns allow you to generate campaigns by describing your marketing goal.
Tango.ad generates a campaign that you can review and customize before publishing.
Integrations
Integrations connect Tango.ad with external services and platforms.
Examples include:
- Google Analytics 4 (GA4)
- Samba.ai
- Email marketing platforms
- Ecommerce platforms
- Custom APIs
Integrations allow you to enrich visitor data and automate marketing workflows.
Coupons
Coupon Pools allow you to create and manage collections of unique coupon codes.
Coupons can be automatically assigned to visitors when they interact with a campaign.
Typical use cases include:
- Welcome discounts
- Seasonal promotions
- Loyalty rewards
Meta Fields
Meta Fields are custom data fields used to personalize campaigns.
They allow you to store additional visitor or customer information, such as:
- Customer name
- Loyalty status
- Membership level
- Preferred language
- Product preferences
This data can be used in workflows and campaign personalization.
Summary
Understanding these key concepts will help you navigate Tango.ad more effectively and build personalized campaigns with confidence.
As you continue through the documentation, you'll explore each concept in greater detail, including how to create campaigns, design engaging experiences, configure workflows, and analyze performance.
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