Anaytics: Revenue Uplift

The Revenue Uplift dashboard measures how Tango.ad campaigns affect the average revenue generated per visitor. It compares visitors who were exposed to Tango.ad campaigns with visitors in the control group (CG).

A positive revenue uplift means campaign-exposed visitors generated more revenue per visitor than the control group. A negative value means they generated less revenue.

Access Revenue Uplift

To open the Revenue Uplift dashboard:

In the left navigation menu, click Analytics.
Select Revenue Uplift.
Use the available filters to select the desired date range or reporting criteria.

For an overview of the available analytics reports, see Analytics Overview.

Revenue Uplift Tab

The Revenue Uplift tab provides an overview of the revenue impact of Tango.ad campaigns.

The dashboard includes two key metrics:

Revenue Uplift %

Revenue Uplift % shows the percentage difference in average revenue per visitor between campaign-exposed visitors and the control group.

For example:

+24% means visitors exposed to Tango.ad campaigns generated 24% more revenue per visitor than control visitors.
0% means there was no difference between the two groups.
A negative percentage means campaign-exposed visitors generated less revenue per visitor than the control group.

Average Revenue per Visitor (ARPV)

Average Revenue per Visitor (ARPV) shows the average amount of revenue generated by each visitor.

This metric helps compare the revenue generated by campaign-exposed visitors with the control group and provides context for the calculated revenue uplift.

Control Group Health Check

The CG health check tab helps evaluate the control group's performance and provides additional context for interpreting revenue uplift results.

Use this tab when you need to verify whether the control group is suitable for comparison with campaign-exposed visitors.

Dashboard Actions

Use the ⋮ menu in the upper-right corner of the dashboard to access additional options:

Refresh dashboard – Updates the dashboard with the latest available data.
Download – Download dashboard data or reports in an available format.
Share – Share the dashboard with other users.
Set auto-refresh interval – Configure the dashboard to refresh automatically at a selected interval.

When No Data Is Available

If there is not enough data for the selected filters or date range, the dashboard may display No data or No results were returned for this query.

This can occur when:

There are no qualifying visitors during the selected period.
The selected filters exclude available data.
Revenue or control-group data has not yet been recorded.

Try adjusting the date range or filters and refresh the dashboard to check for available results.