AI Dashboards: Advanced AI Settings
The Advanced AI Settings page lets you configure how Tango.ad scores visitor actions and categorizes visitors by engagement. You can assign point values to customer actions and define funnel stages based on accumulated scores.
For an overview of AI configuration modules, see AI Dashboards Overview.
Overview
Use Advanced AI Settings to configure action scores and funnel stages.
You can:
- Assign point values to customer actions.
- Define engagement stages based on accumulated scores.
To open this page:
- Navigate to AI Dashboards.
- Click Configure on Advanced AI Settings.
Action Scores
The Action Scores section defines how much each visitor action contributes to a customer's engagement score.
Positive scores increase engagement, while negative scores reduce it.
Available Actions
| Action | Description |
|---|---|
| hasCart | Visitor currently has items in their cart. |
| sign_up | Visitor signs up or creates an account. |
| purchase | Visitor completes a purchase. |
| page_view | Visitor views a page. |
| view_item | Visitor views an individual product. |
| add_to_cart | Visitor adds a product to the shopping cart. |
| begin_checkout | Visitor starts the checkout process. |
| view_item_list | Visitor browses a product listing or category page. |
| remove_from_cart | Visitor removes an item from the cart. |
Example Configuration
The following JSON illustrates an example action-score configuration:
{ "hasCart": 1, "sign_up": 1.5, "purchase": 4, "page_view": 0.1, "view_item": 1, "add_to_cart": 2, "begin_checkout": 3, "view_item_list": 0.15, "remove_from_cart": -0.8 }
Note: These values are examples, not default settings. Adjust the scores to reflect the behavior and engagement patterns relevant to your website.
How It Works
Each visitor action adds or subtracts points from the visitor's engagement score.
For example, using the example values above:
- Viewing a product adds 1 point.
- Adding the product to the cart adds 2 points.
- Starting checkout adds 3 points.
- Completing a purchase adds 4 points.
- Removing an item from the cart subtracts 0.8 points.
The resulting score determines the visitor's funnel stage according to your configured thresholds.
Tip: Assign higher scores to actions that indicate stronger engagement or purchase intent.
Funnel Stages
The Funnel Stages section defines how engagement scores map to customer journey stages.
Each stage includes:
- name — The label used to identify the stage.
- minScore — The minimum engagement score required to enter the stage.
Example Configuration
[ { "name": "browsing", "minScore": 0 }, { "name": "interested", "minScore": 4 }, { "name": "hotLead", "minScore": 10 } ]
Example
Using the example configuration above:
| Score | Visitor Stage |
|---|---|
| 0–3.9 | Browsing |
| 4–9.9 | Interested |
| 10+ | Hot Lead |
These stages can be used by AI-powered campaigns to personalize messaging based on visitor engagement.
For more information about mapping customer events and attributes into AI-readable traits, see AI Dashboards: Traits Mapping.
Saving Changes
After modifying the available settings:
- Review your configuration.
- Click Save in the upper-right corner.
- The updated settings are saved for the selected workspace.
Best Practices
- Assign higher scores to actions that strongly indicate purchase intent.
- Give low-value browsing events lower scores to avoid inflating engagement.
- Use negative scores for actions that indicate decreasing purchase intent, such as removing items from the cart.
- Define funnel stages that clearly distinguish casual visitors from highly engaged shoppers.
- Review scoring periodically as customer behavior changes.