Mailchimp

The Mailchimp Integration connects Tango.ad with your Mailchimp account, allowing you to synchronize subscribers collected through Tango.ad campaigns with your Mailchimp audience.

To connect Mailchimp, you need a Mailchimp API Key. You can also provide an Audience ID to specify the Mailchimp audience that should receive subscribers collected through Tango.ad.

For an overview of available integrations, see Integration Hub Overview.


Step 1: Open the Mailchimp Integration

  1. Open Integration Hub in your Tango.ad workspace.
  2. Select Mailchimp.
  3. Open the Mailchimp integration settings.

Step 2: Get Your Mailchimp API Key

The API Key authenticates Tango.ad with your Mailchimp account.

  1. Log in to your Mailchimp account.
  2. Open your account settings.
  3. Navigate to the API keys section.
  4. Create a new API key if you do not already have one.
  5. Copy the generated API key.

Keep your API key secure and do not share it publicly.

Permissions: The provided Tango.ad documentation does not specify a required Mailchimp permission or scope for the API key. Do not add a specific permission requirement until it has been verified with the current Mailchimp/Tango.ad integration.

Step 3: Find Your Audience ID

The Audience ID identifies the Mailchimp audience where subscribers should be added.

  1. In Mailchimp, open Audience.
  2. Select the audience you want to use.
  3. Open the audience settings.
  4. Locate the Audience ID.
  5. Copy the ID.

Enter this value in Tango.ad if you want to use a specific Mailchimp audience as the default.

Audience ID

Step 4: Add Your Credentials to Tango.ad

Return to the Mailchimp integration in Tango.ad.

Enter:

  • API Key — Paste the API key generated in Mailchimp.
  • Audience ID — Enter the ID of the Mailchimp audience you want to use as the default. This field is optional.

If an API key has already been configured, the field displays Saved instead of showing the actual key.

Click Replace to enter a new API key.

API Key

Configuration Fields

API Key

The API Key authenticates Tango.ad with your Mailchimp account.

This field is required.

If an API key has already been configured, the field displays Saved instead of showing the actual key for security reasons.

Click Replace to enter a new API key.

Audience ID

The Audience ID specifies which Mailchimp audience new subscribers should be added to by default.

This field is optional.

If you provide an Audience ID, new subscribers collected through Tango.ad are added to the selected Mailchimp audience.

For more information about collecting subscribers through Tango.ad campaigns, see Grow Your Email List.

Enable or Disable the Integration

Use the toggle in the upper-right corner of the integration card to enable or disable the Mailchimp connection.

When enabled:

  • Tango.ad can communicate with your Mailchimp account.
  • Subscriber data can be synchronized.
  • Campaigns can add new contacts to the configured Mailchimp audience.

When disabled:

  • Data synchronization is paused.
  • Your saved configuration remains available for future use.

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Enable or Disable the Integration

Save Settings

After entering or updating your configuration:

  1. Verify your API Key.
  2. Optionally enter the Audience ID.
  3. Click Save Settings.
  4. Confirm that the integration is enabled.

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Save Settings

Test the Integration

After saving your settings, verify that Tango.ad can communicate with Mailchimp.

  1. Make sure the Mailchimp integration is enabled.
  2. Use a test campaign with an email input or other subscriber collection method.
  3. Submit a test email address through the campaign.
  4. Open the configured Mailchimp audience.
  5. Check whether the test subscriber was added successfully.

If the test subscriber does not appear, verify the API Key and Audience ID and make sure the integration is enabled.

For information about collecting subscribers through a campaign, see Grow Your Email List.

Troubleshooting

If the Mailchimp integration does not work:

  • Make sure the API Key was copied correctly.
  • Verify that the API key is still valid.
  • Confirm that the Audience ID belongs to the intended Mailchimp audience.
  • Make sure the Mailchimp integration is enabled in Tango.ad.
  • Submit a test subscriber and check the configured Mailchimp audience.
  • If the API key is no longer valid, generate a new key in Mailchimp and replace the saved key in Tango.ad.

Best Practices

  • Keep your Mailchimp API Key secure and never share it publicly.
  • Use an Audience ID if subscribers should be added to a specific Mailchimp audience by default.
  • Test the integration after saving your settings.
  • Use a test email address when verifying the connection.
  • Regularly review your Mailchimp audience to ensure subscribers are being added to the correct list.
  • Disable the integration when it is no longer needed.

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