Tango.ad Billing & Subscription Management Overview

The Billing section in Tango.ad is where users manage their subscription, track usage, monitor credits (Tango tokens), and activate optional add-ons for advanced optimization features.

It provides a centralized view of:

• Current subscription status (trial or paid plan)
• API event usage
• Token balance for AI campaign creation
• Available pricing plans
• Upgradeable add-ons for enhanced analytics and automation

1. Current Subscription

This section shows the active billing status of the account.

Key Elements:

• Plan Status
  • Example: Trial mode

  • Indicates whether billing is active or the user is in a free trial period

    API Events Usage

  • Tracks total number of tracked events (e.g., 57,773 events)

  • Reflects system-level interactions such as clicks, sessions, and conversions

    Cost Overview

  • Current Cost: Real-time cost incurred
  • Estimated Cost: Projected billing amount
  • Next Billing Date: Upcoming billing cycle date

Actions:

• Manage Subscription

  • Opens plan management settings (upgrade, downgrade, cancel)

    View Usage Details

  • Breaks down event consumption and usage patterns

2. Tango Tokens – AI Campaign Credits

This is the AI usage system used for creating and editing campaigns inside Tango.ad.

What are Tango Tokens?

Tango tokens are internal credits used when generating or editing AI-driven campaigns.

• 1 campaign ≈ ~200 tokens (estimated usage)
• Tokens are consumed based on AI operations (creation, optimization, edits)

3. Available Plans

The billing page offers three main subscription tiers:

🆓 Monthly Free

• 150 Tango tokens
• 1 campaign per month
• Up to 15 edits

Ideal for testing or small-scale usage.

💼 Starter Plan – €20

• 1,000 Tango tokens
• Up to 5 campaigns
• Up to 100 edits

Designed for early-stage growth and small businesses.

🚀 Growth Plan – €72 (Most Popular)

• 4,000 Tango tokens
• Up to 20 campaigns
• Up to 400 edits

Best suited for active marketing teams scaling conversion efforts.

4. Upgrade Add-ons

These optional features extend the capabilities of Tango.ad beyond standard campaign management.

📊 Automated Visitor Insights – €99/month

• Real-time behavioral analysis
• Interest prediction
• Automated lead scoring

This feature enhances AI decision-making for targeting and personalization.

📈 Attribution Analysis – €99/month (Coming soon)

• Tracks conversion impact across campaigns
• Provides full journey attribution
• Helps understand what drives conversions

🧠 Custom CRO Specialist – €500/month

• Dedicated conversion rate optimization expert
• Strategic guidance for campaigns
• Advanced performance improvements

5. Key Concepts in Billing

API Events

Represents all tracked system interactions such as:

• Page views
• Click events
• Form submissions
• Custom tracking events

Used for monitoring platform usage and cost estimation.

Tokens vs Events

• API Events → System tracking & analytics usage
• Tango Tokens → AI campaign creation and editing credits

Both systems work independently:

• Events measure data collection
• Tokens measure AI generation usage

6. Manage Plan

The Manage Plan button allows users to:

• Upgrade subscription tier
• Adjust billing settings
• Manage payment methods
• Review usage history

Summary

The Billing module in Tango.ad provides full control over:

• Subscription plans and billing cycles
• API event tracking and cost visibility
• AI campaign token usage
• Optional CRO and analytics upgrades

It is designed to give users complete transparency over both platform usage and AI-driven campaign consumption while enabling flexible scaling as business needs grow.