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Analytics
The Analytics Dashboard gives you an organized view of all analytics reports created for a specific customer. Each report provides insights into user behavior, campaign performance, or conversion data.
Analytics Modules
The table lists available analytics modules. Each module focuses on a specific type of data and insight.
Interests
Description: Shows trends in visitor interests based on real browsing behavior and on-site interactions.
Use case:
- Understand what products, categories, or content users are most interested in
- Improve personalization and recommendation strategies
Action:
- Click View to open detailed interest analytics
Billing
Description: Displays events that are tracked and counted for Tango.ad pricing calculations.
Use case:
- Monitor billable events
- Verify tracked actions that affect your subscription or usage limits
Action:
- Click View to see detailed billing-related event data
Cart_analysis
Description: Provides analysis of unfinished orders and potential lost revenue.
Use case:
- Identify cart abandonment trends
- Discover opportunities to recover lost sales
Action:
- Click View to access cart and checkout analytics
ControlGroup
Description: Measures overall uplift by comparing visitors exposed to Tango.ad with untreated (control group) visitors.
Use case:
- Evaluate the real impact of Tango.ad campaigns
- Compare conversion performance with and without personalization
Action:
- Click View to review uplift and comparison metrics
Actions Column
- The View button opens the selected analytics module.
- Each module contains detailed charts and metrics related to its purpose.
Search for a Customer
Use the search bar at the top to quickly filter reports by customer name. This is helpful if you manage multiple clients or workspaces.
Create New Report
Click the Create new report button in the top-right corner to begin building a custom analytics view.
The Analytics Dashboard serves as a centralized hub for managing and reviewing all customer-specific analytics reports. It simplifies access to key performance data, enables quick navigation through search and filtering, and allows you to create new reports tailored to your analysis needs—all in one organized and intuitive interface.
Continue Learning:
Learn more about Tango.ad’s analytics capabilities in the next article — Tango.ad Analytics: Control Group.