Analytics

The Analytics page in Tango.ad provides users with access to cross-campaign performance reports. It helps analyze visitor behavior, campaign effectiveness, and business impact through structured reports.

Page Purpose

• Track performance across multiple campaigns
• Analyze user behavior and engagement trends
• Monitor revenue opportunities and campaign impact
• Access predefined analytical reports

Page Layout

1. Header Section

• Title: Analytics
• Description: “View cross-campaign reports and performance data.”

• Create New Report Button:

  Located at the top-right, allows users to generate a custom report.

2. Information Banner

A highlighted notice explaining:

Reports track performance across all campaigns for the selected customer.

For individual campaign analytics, use the analytics icon within each campaign.

3. Search Bar

• Allows users to quickly find reports by name
• Useful for managing multiple reports efficiently

4. Reports Table

The main section displays a list of available reports with the following columns:

Report Name

• Clickable report title
• Opens detailed analytics view

Description

• Brief explanation of what the report measures

Last Updated

• Shows when the report was last refreshed

Action

• Three-dot menu with options such as:
  • Open
  • Edit
  • Delete
  • Duplicate (if available)

Available Reports

1. Interests

• Tracks trends in visitor interests
• Based on browsing and interaction behavior
• Useful for audience targeting and personalization

2. Billing

• Tracks events used for pricing calculations
• Helps monitor usage for billing purposes
• Important for subscription and cost tracking

3. Cart Analysis

• Analyzes abandoned or unfinished orders
• Identifies lost revenue opportunities
• Useful for optimizing checkout flows

4. Control Group

• Measures campaign effectiveness
• Compares users exposed to campaigns vs. those who are not
• Helps determine true campaign impact (uplift)

Key Features

1. Cross-Campaign Insights

• View aggregated data across all campaigns
• Understand overall performance trends

2. Behavioral Analysis

• Gain insights into user actions and preferences

3. Revenue Optimization

• Identify drop-offs and missed opportunities

4. Report Management

• Search, access, and manage multiple reports easily
• Create new reports for custom analysis

Typical Workflow

1. Navigate to Analytics
2. Use the search bar or browse available reports
3. Click on a report name to view details
4. Analyze data and identify insights
5. Use findings to optimize campaigns
6. (Optional) Click Create new report for custom tracking

Best Practices

• Regularly review Cart Analysis to reduce abandoned purchases
• Use Control Group to validate campaign effectiveness
• Monitor Interests to refine targeting strategies
• Check Billing to avoid unexpected usage costs

Notes

• Analytics data reflects all campaigns under the selected customer account
• For campaign-specific insights, access analytics directly from the Campaigns page