Overview

The Overview page helps you complete the initial setup required to start tracking visitor engagement and collecting analytics data for your website. It guides you through installing the tracking script and optionally connecting your analytics platform.

Purpose

Before PowerPop/Tango can track visitor interactions and display analytics, the tracking snippet must be installed on your website.

This page allows you to:

Install the tracking script.
Connect external event sources (such as GA4).
Verify that the integration is working correctly.
Resolve connection issues.

Complete Setup to Start Tracking

A setup reminder banner appears at the top of the page until the tracking integration is completed.

Message displayed:

Complete setup to start tracking

Add our tracking snippet and connect your platform to see real-time engagement data.

Step 1: Install Tracking Snippet

The first step is to add the provided tracking code to your website.

How It Works

A unique tracking script is generated specifically for your website. This script enables visitor activity tracking and allows the platform to collect engagement data.

Installation Instructions

Locate the Install tracking snippet section.
Copy the entire script using the Copy button.
Open your website's source code or tag manager.
Paste the script inside the <head> section of every page on your website.
Save and publish your changes.

Example

<head>
    ...
    <script>
        // PowerPop tracking snippet
    </script>
</head>

Best Practice

Install the snippet as high as possible within the <head> tag to ensure accurate tracking.

Step 2: Connect an Event Source (Optional)

The second section allows you to connect external analytics data.

Platform Selection

Use the Platform dropdown menu to choose where your event or ecommerce data comes from.

Available integrations may include:

GA4 Events
Other supported analytics platforms

Why Connect an Event Source?

Connecting an analytics platform allows you to:

Import event data.
Track conversions.
Measure ecommerce performance.
Enhance campaign reporting.

Note: This step is optional. Visitor engagement tracking can still work with only the tracking snippet installed.

Connection Status

After installation, the system automatically checks whether the tracking script is detected on your website.

Successful Connection

When the script is correctly installed, the warning message disappears and tracking begins automatically.

Failed Connection

If the system cannot detect the script, an error message appears:

Connection wasn't successful

Please check that you've inserted our script into the header section of your page.

Troubleshooting

If the connection is unsuccessful:

Verify Script Placement

Ensure the tracking code is:

Installed inside the <head> tag.
Published on the live website.
Not modified or partially copied.

Clear Website Cache

If your website uses caching:

Clear the website cache.
Clear CDN cache (Cloudflare, Fastly, etc.).
Refresh the page and try again.

Check Tag Managers

If using:

Google Tag Manager
Shopify apps
WordPress plugins

Ensure the container or plugin changes have been published.

Confirm Live Installation

Open your website source code and verify that the tracking script appears within the page header.

Need Help?

If you experience issues during setup, contact the support team using the email provided on the page:

support@tango.ad

The support team can help verify your installation and resolve connection issues.