Billing Analytics
The Billing Analytics section provides insights into billing-related events, conversions, and lead acquisition activities. These reports help administrators monitor platform usage, track customer actions, and evaluate conversion performance.
Accessing Billing Analytics
- Navigate to Analytics from the main menu.
- Select the Billing section.
- Review the available widgets and reports to monitor billing-related metrics.
Total Events
The Total Events widget displays the total number of tracked billing events for the selected period.
What You'll See
- A large numerical value representing the total recorded events.
- The reporting date associated with the displayed data.
Purpose
Use this metric to quickly understand the overall volume of billing-related activities occurring within the selected timeframe.
Example
- 75 Total Events indicates that 75 billing-related events were recorded on the selected date.
Events by Day
The Events by Day report displays billing events grouped by date.
Purpose
This chart helps identify trends and fluctuations in billing activity over time.
Benefits
- Monitor daily billing activity.
- Detect unusual spikes or drops in event volume.
- Analyze system usage patterns.
No Data Available
When no data exists for the selected period, the system displays:
No results were returned for this query.
Billing Events by Type
The Billing Events by Type report categorizes events based on their event type.
Purpose
Provides visibility into the different types of billing activities being tracked.
Use Cases
- Analyze which billing actions occur most frequently.
- Identify trends across specific event categories.
- Monitor feature adoption and customer interactions.
No Data Available
If no event-type data is available, the report displays:
No results were returned for this query.
Sum of All Conversions
The Sum of All Conversions widget displays the total number of successful conversions recorded during the selected period.
Purpose
This metric provides an overall view of conversion performance.
Examples of Conversions
- Successful signups
- Subscription purchases
- Completed billing actions
- Other configured conversion goals
Benefits
- Measure campaign effectiveness.
- Track business growth.
- Monitor customer engagement.
Conversions by Type
The Conversions by Type report breaks down conversions according to conversion categories.
Purpose
Helps identify which conversion actions contribute most to overall performance.
Benefits
- Compare conversion sources.
- Evaluate customer behavior.
- Identify high-performing conversion paths.
Typical Analysis
- Subscription conversions
- Lead generation conversions
- Purchase-related conversions
No Data Available
If no conversion data exists, the report displays:
No results were returned for this query.
Conversions by Day
The Conversions by Day report shows conversion activity over time.
Purpose
Track daily conversion performance and identify trends.
Benefits
- Monitor conversion growth.
- Evaluate campaign impact.
- Compare conversion performance across different periods.
Use Cases
- Assess promotional campaign effectiveness.
- Track changes in customer behavior.
- Identify seasonal trends.
Acquired New Leads (Emails)
The Acquired New Leads (Emails) report displays the number of newly captured email leads.
Purpose
Measures lead generation performance and audience growth.
Benefits
- Track email list growth.
- Monitor lead acquisition campaigns.
- Measure audience-building efforts.
Common Sources
- Signup forms
- Newsletter subscriptions
- Marketing campaigns
- Landing pages
No Data Available
If no lead acquisition data exists, the report displays:
No results were returned for this query.
Billing Email List
The Billing Email List report provides information related to email records collected through billing-related activities.
Purpose
Allows administrators to review and analyze email acquisition data associated with billing events.
Benefits
- Monitor customer acquisition.
- Analyze collected email records.
- Track email growth over time.
Typical Information
Depending on system configuration, this report may contain:
- Customer email records
- Acquisition dates
- Billing-related lead information
No Data Available
If no email data is available, the report displays:
No results were returned for this query.
Widget Controls
Most reports include additional controls in the top-right corner:
Filter Icon
Use filters to narrow results based on:
- Date range
- Event type
- Conversion category
- Other available dimensions
Options Menu (⋮)
Provides access to additional actions such as:
- Exporting data
- Viewing report details
- Widget configuration options
Active Filter Indicator
A numbered badge indicates how many filters are currently applied to the report.
Best Practices
- Regularly review Total Events to monitor overall activity levels.
- Compare Events by Day and Conversions by Day to identify performance trends.
- Use Conversions by Type to understand which actions drive the most value.
- Monitor Acquired New Leads (Emails) to evaluate lead generation efforts.
- Apply filters to focus on specific campaigns, time periods, or event categories.
Summary
The Billing Analytics section provides a centralized view of:
- Total billing events
- Event activity by day
- Billing events by type
- Overall conversion performance
- Conversion breakdowns
- Daily conversion trends
- New email lead acquisition
- Billing-related email records
These reports help teams measure engagement, monitor conversion performance, and evaluate the effectiveness of billing and lead-generation activities.