Campaigns Dashboard

The Campaigns page in Tango.ad allows users to manage, monitor, and optimize marketing campaigns such as popups, banners, and personalized content. It provides a centralized view of all campaigns along with their performance metrics.

Page Layout

1. Sidebar Navigation

Located on the left side, the sidebar provides access to different sections:

• Customers – Manage customer data
• Overview – General dashboard summary
• Campaigns – View and manage campaigns (current page)
• Analytics – Performance insights and reports
• Billing – Subscription and payment details

Advanced:

• AI Dashboards – AI-powered insights
• Integration Hub – Connect external tools
• Coupons – Manage discount codes
• Meta Fields – Customize data fields

2. Header Section

At the top of the page:

• Search Bar – Quickly find campaigns by name

  Filters:

  • Show: Filter by campaign type (e.g., All campaigns)
  • Date Range: Example: This month
  • Domain: Filter campaigns per domain
  • Sort: Example: ID Descending
• New Campaign Button – Create a new campaign

3. Campaign List Table

Each campaign is displayed in a structured row with the following columns:

Preview

• Shows a thumbnail of the campaign
• Displays “No preview” if not available

Status

• Toggle switch to activate/deactivate campaign
• Status label (e.g., Stopped, Active)

Title

• Campaign name
• Campaign ID (e.g., ID: 2463)
• Short description or preview text
• Option to Add A/B Test

Performance Metrics

• Reach – Number of users who saw the campaign
• Conversions – Number of successful actions taken
• Rate – Conversion rate
• Emails – Email captures (if applicable)

Actions

• Three-dot menu for additional options:
  • Edit
  • Duplicate
  • Delete
  • View details

Key Features

1. Campaign Management

• Create, edit, and delete campaigns
• Enable/disable campaigns using toggle switch

2. Filtering & Sorting

• Easily locate campaigns using filters
• Sort campaigns by ID or other parameters

3. A/B Testing

• Add A/B tests to compare campaign performance
• Optimize campaigns based on results

4. Performance Tracking

• Monitor key metrics directly from the dashboard
• Identify high-performing campaigns quickly

Typical Workflow

1. Click New Campaign
2. Configure campaign content (popup, banner, etc.)
3. Set targeting and triggers
4. Launch campaign using toggle switch
5. Monitor performance in the Campaigns table
6. Optimize using A/B testing

Notes & Best Practices

• Ensure preview is set for better identification
• Regularly check conversion rates for optimization
• Use A/B testing to improve engagement
• Keep campaign names clear and structured