Analytics - Interests

The Interests Analytics section provides insights into customer interests, engagement trends, and purchase behavior based on tagged interests and product categories. This data helps marketers understand which interests are gaining momentum and how they contribute to conversions.

Accessing the Interests Analytics

1. Navigate to Analytics from the main menu.
2. Open the Interests section.
3. Review the available charts and reports to analyze customer interest performance.

Interest Category Momentum

The Interest Category Momentum chart tracks how customer interest levels change over time across different categories.

What You'll See

• Multiple colored trend lines representing individual interest categories.
• A timeline showing historical interest changes.
• Positive and negative momentum values indicating growth or decline in interest.

Use Cases

• Identify trending product categories.
• Monitor seasonal interest shifts.
• Compare engagement levels across different interests.
• Detect declining interests that may require campaign adjustments.

Available Controls

• Category Filters – Show or hide specific interest categories.
• All / Inv Buttons – Switch between available data views.
• Chart Menu (⋮) – Access additional chart options and export features.

Interest by Tags

The Interest by Tags report displays the distribution of customer interests based on assigned tags.

Purpose

This report helps identify which tags are most frequently associated with customer activity.

Possible Results

• Bar chart displaying tag popularity.
• Breakdown of customer engagement by tag.
• Comparative analysis between different interest groups.

No Data Available

If no information is available, the following message appears:

"No results were returned for this query."

This may occur when:

• No tagged interest data exists for the selected date range.
• Filters exclude all available records.
• Interest tracking has not yet collected sufficient data.

Interest Add-to-Cart vs Purchases

The Interest Add-to-Cart vs Purchases chart compares customer purchase intent against completed transactions.

Metrics Displayed

Benefits

• Measure conversion effectiveness.
• Identify interests generating strong buying intent.
• Discover categories with high cart activity but low purchase completion.
• Optimize marketing campaigns based on customer behavior.

Interpretation

• High Add-to-Cart and high Purchases indicate strong-performing interests.
• High Add-to-Cart but low Purchases may indicate checkout friction or pricing concerns.
• Low activity in both metrics may suggest limited customer interest.

Revenue by Interest

The Revenue by Interest report measures revenue generated from customers associated with specific interests.

What It Shows

• Revenue contribution by interest category.
• Performance comparison across interests.
• Identification of the most profitable customer segments.

Benefits

• Prioritize high-value interests in marketing campaigns.
• Allocate advertising budgets more effectively.
• Understand which interests generate the highest return on investment (ROI).

No Data Available

If no revenue data exists for the selected filters or date range, the system displays:

"No results were returned for this query."

Best Practices

• Regularly monitor Interest Category Momentum to identify emerging trends.
• Compare Add-to-Cart and Purchase metrics to uncover conversion opportunities.
• Use Revenue by Interest to focus campaigns on the most profitable customer segments.
• Review tag performance to improve audience segmentation and personalization strategies.
• Adjust date ranges and filters when reports return limited or no data.

Summary

The Interests Analytics section helps you understand customer preferences and purchasing behavior by providing visibility into:

• Interest category trends and momentum
• Interest performance by tags
• Add-to-cart versus purchase behavior
• Revenue generated from specific interests

These insights can be used to improve targeting, personalization, product recommendations, and overall marketing performance.